It’s a well known fact that many students don’t take a postgraduate course in the subject area where they do not have prior background. This is even more relevant to those who wish to change the career path. Some courses require students to have a previous knowledge to make it easier for them to start.
The marketing and innovation programme in fact is much easier for those who do not have previous experience and are starting fresh. The best thing about Marketing Management is that you learn how to plan and execute an integrated marketing campaign that drives long-term profit for your company. It gives you inspiration to try newer things – newer ways to market products and services. The programme prepares you to be a manager who is able to make strategic decisions that might immensely influence your company’s fate. Furthermore, the course not only teaches you marketing knowledge but also shows you how leadership, human resources, supply chain and communications can work together with marketing to create the optimum outcome.
Pursuing MA in Marketing and Innovation