Without a doubt, digital technology has altered our world, our way of life, and our way of working. However, what is referred to as ‘digital transformation’? Continue reading to learn more.
What is referred to as digital transformation?
Essentially, digital transformation is about harnessing and integrating digital technologies into all facets of business. It is concerned with the various changes that digital technologies can bring about in a business’s business model, product/service offerings to customers, and organisational structure.
In some ways, digital transformation refers to the process by which technology, organisations, and people work together to create new and productive differentiations. For instance, the use of digital technology enables businesses to better sense their market environment and compete; it enables them to harness new technology capabilities and integrate them into the organisation; and it can affect the rate of change and time to market, as well as the way value is captured.
Simultaneously, digital technologies alter management and organisational capabilities; they affect an organization’s culture, work environment, and leadership, among other things.
Recent technological advancements such as blockchain, 3D printing, artificial intelligence (AI), and quantum computing are already reshaping the business landscape and inspiring businesses to reimagine their future operations. However, as we’ve discovered in recent years, technology is constantly evolving, and something new is always on the horizon.
To remain competitive in today’s global market, businesses must understand and quickly adapt to the ever-changing digital landscape. Digital transformation is all about assisting in this process while avoiding the pitfalls that technology can introduce, manage, and apply incorrectly.
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What is the significance of digital transformation?
With countless industries adopting digital technologies, most businesses must adapt to today’s digital landscape in order to survive.
As The Guardian noted, “businesses do not transform voluntarily because it is costly and risky.” Businesses transform when they “fail to evolve” or when they must adapt to a changing environment.
Consider the current pandemic caused by covid-19: many businesses have been compelled to adopt a fully online collaborative environment in which all delivery is being reimagined. Numerous CEOs are considering terminating office leases. According to an articles “end of the office” is imminent, propelling organisations toward a completely virtual ecosystem where digital assets and their protection remain critical.
Simply put, digital transformation is critical for businesses because the inability to adapt to and integrate digital technologies into their operations and processes can spell the difference between success and failure.
Why should I pursue a career in digital marketing?
Organizations face constant pressure to adopt new digital technologies as they become available, but how can you anticipate future technological advancements? The short answer is that you cannot, but you can be prepared to adapt to them as they arise and to understand the broader organisational consequences of your decisions.
Rather than simply automating traditional business processes, you will gain the confidence to assess the potential of digital technologies and the expertise to select the most appropriate technology to transform how your organisation operates.
Additionally, you will gain an understanding of the underlying issues that surround each technological shift and will be able to analyse new technologies strategically while weighing their organisational benefits and transformational potential.
Whatever industry you work in or your background, digital marketing will equip you with the knowledge and skills necessary to assist your organisation in remaining competitive and ensuring its future success.
Whether confronted with a global pandemic or a cyber-attack, you will be confident in your ability to make digital technology decisions that support and propel your organisation forward.
This will position you as a valuable asset to any organisation looking to transform itself through the use of digital technologies, gain data-driven insights, and maintain a competitive edge.
Among the digital transformation jobs for which you could apply are the following:
Making a choice
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