How to Get Started in Marketing

Are you innovative and goal-oriented? Are you a natural persuader and an effective communicator? Do you have a natural ability to sell and a keen understanding of how the general public thinks? If this is the case, you may be a perfect fit for an extraordinary career in marketing!

What Is the Role of a Marketing Manager?

Marketing is the process of presenting a product or service to a target audience in a way that encourages and prompts purchase. Whether marketing to the general public or another business, the fundamental marketing principles remain the same. What Is the Role of a Marketing Manager? Marketers are tasked with the responsibility of identifying their target audience’s needs, habits, and behaviours in order to develop effective marketing plans and strategies.


What Does It Take to Become a Marketing Manager? Typical marketing responsibilities may include the following:

  • Market research and audience analysis on a large scale
  • Audience behaviour and trend analysis
  • Developing comprehensive marketing strategies
  • Costs of marketing budgeting and forecasting
  • Analyze and improve existing marketing strategies
  • Creating and optimising brand identities

Relations publiques et gestion des ressources humaines

Assisting in the development and packaging of products

To be successful in marketing, you must be a creative thinker. While audience research and analysis are critical, it is how you use this data that makes all the difference. You must be the type of person who intuitively understands how, when, and through which medium to reach a target audience. It’s a matter of putting yourself in the shoes of those you’re attempting to influence and working backwards.


Additionally, the following skills and character traits are critical in marketing:

  • Creativity and artistic flair
  • Empathy and a genuine interest in people
  • A naturally inquisitive and investigative personality type
  • Unwavering commitment and a burning desire to succeed
  • Superior communication and organisational abilities
  • The capacity to adhere to strict deadlines under duress
  • Time management abilities that are second to none
  • Aptitude for business and administration
  • Capacity for working with complex data

Making a choice
Have a question about the online Bachelor’s/Master’s Degree offered by London School of International Business, UK ?  Our professional and friendly Admissions staff will be delighted to walk you through your choices. Simply Chat with us or email us or WhatsApp us, and we’ll get back to you.

Leave a comment